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Qualitative Research Methods in Public Relations and Marketing Communications

ISBN: 9780415471176

Contributors: Daymon, Christine (Author)
Holloway, Immy (Author)

Publisher: Routledge, 2010

Binding: Hardcover (Readerbound Available)

Retail: $230.00

Discounted Price
1 copy: $230.00
2+ copies: $230.00

Description

<p>This second edition of <em>Qualitative Research Methods in Public Relations and Marketing Communications</em> is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.</p>

Reviews & Citations

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    Citation: pg. 1

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    Review: Child's Book Association