"Build on values to create a high-performing corporate culture Based on Ann Rhoades' years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow them to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return. Features dynamic examples from Rhoades' work with JetBlue, Southwest, Disney,, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, P.F. Chang's China Bistros and more Shows leaders how to develop a unique Values Blueprint that is tailored to their organizations and goals Clearly maps out how to hire, fire, and reward according to values--the keys to finding and retaining top talent Built on Values presents a clear and proven method to generate positive corporate culture change and ultimately increase any companies) bottom line."--